In 2022, customer retention is one of the focus areas for marketers, as it's
five to six times more expensive to acquire new customers than to retain existing ones.
To make sure customers want to continue using your product as long as possible, you need to get a better understanding of why they chose you, how often they use your product, and what causes them to leave.
You could use
churn analysis, but it gives you answers after customers have already left. Another way to get a clearer picture of customer behavior is by using customer cohort analysis.