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Email Marketing Metrics and KPIs: How to Track and Find Growth Points
November 10, 2022

Email Marketing Metrics and KPIs: How to Track and Find Growth Points

Marketers from EmailSoldiers Inc. have created a PDF file with all the essential email marketing metrics & KPIs. You can get this free whitepaper at the bottom of this page.

Our PDF file will help you understand how to track and use the following metrics and KPIs:

Email Metrics:

  • open rate;
  • click rate;
  • unsubscribe rate;
  • complaints rate;
  • unique clicks-to-orders conversion.

Audience Metrics:

  • confirmed contacts rate;
  • subscribers' engagement;
  • retention rate;
  • reasons for unsubscription.

Conversion Rates:

  • average purchase value;
  • promo and triggered campaigns revenue;
  • campaign profitability;
  • best converting offers in emails.

You Will Learn:

  • how to measure email metrics and KPIs;
  • how to understand whether your email KPIs need to be improved;
  • how to use email marketing metrics to improve your results.
Valeria Rodyaeva
Content Producer