Email Marketing Metrics and KPIs: How to Track and Find Growth Points

Marketers from EmailSoldiers Inc. have created a PDF file with all the essential email marketing metrics & KPIs. You can get this free whitepaper at the bottom of this page.

Our PDF file will help you understand how to track and use the following metrics and KPIs:

Email Metrics:

• open rate;
  
• click rate;
  
• unsubscribe rate;
  
• complaints rate;
  
• unique clicks-to-orders conversion.

Audience Metrics:

• confirmed contacts rate;
  
• subscribers' engagement;
  
• retention rate;
  
• reasons for unsubscription.

Conversion Rates:

• average purchase value;
  
• promo and triggered campaigns revenue;
  
• campaign profitability;
  
• best converting offers in emails.

You Will Learn:

• how to measure email metrics and KPIs;
  
• how to understand whether your email KPIs need to be improved;
  
• how to use email marketing metrics to improve your results.