An email address consists of two parts: the one before @ is the user name, and the one after @ is the email domain.
There are free email domains: gmail.com, outlook.com, or yahoo.com. And there are unique email domains like jackson.com or hotpizza.com.
Let’s find out what an email domain is, why you should create a unique email domain, and how to do it.
What Is an Email Domain?
An email domain is a variety of email addresses connected with one domain name. For example, Google is an email domain of all email addresses that end in gmail.com.
Google offers free email domains, but it also allows you to create unique email domains for an additional fee. Of course, it’s not the only platform that has this function.
Why Do You Need a Unique Email Domain?
No matter what platform you use to create a unique email domain, its benefits will be more or less the same:
Where Can You Create a Unique Email Domain?
You can set up your own hosting service and create a domain email there. Or you can use one of the popular mail services, for example, Google.
If you want to create an email domain with Google, go to Google workspace for business. After filling in the form with general information, you’ll need to find an available domain.
Google will offer you some possible email domains together with their prices.
Note that prices may be different.
After setting up and paying for your email domain, you will receive access to the following functions:
- 30GB of space on Google Drive for every user of the email domain;
- Google Meet and Google Chat integrations;
- unlimited group email addresses;
- your own subdomain;
- implemented antivirus.
How to Create and Set Up a Domain Email
This algorithm will come in handy if you set up your email domain on paid hosting or some mail service.
The process consists of 5 steps.
Step 1. Create a domain
At this step, you should choose an email domain from a variety of available ones. If the domain is not taken, you can use it to create a domain email.
Step 2. Add MX records
A record that shows what mail server will be responsible for accepting emails.
Step 3. Add an SPF record
This record specifies the mail servers that can send you emails. Such emails won’t go to the spam folder.
Step 4. Add a DKIM record
This record serves as proof that the email was sent by a real person, and not by a spammer or a bot.
Step 5. Add team members
At this step, you can add your colleagues to the email account. Each of them will get their login and password.
What Names Can Your Email Domain Have?
The domain name depends on what is important for your company. For example, you want users to remember your email address and search for it online very fast. Or you want crawlers to rank the name of your address high enough to be at the top of search results.
A domain name can:
- duplicate the company’s or the brand’s name;
- align with the company’s activities and the topics of the website;
- duplicate your first and second names;
- be an abbreviation (if the company’s name is too long);
- contain a keyword.
If you’re choosing an email domain for your business, don’t forget about the legal rights to your domain name.
For example, you need your domain name to match the company’s name. And then you find out that the name has already been taken. In this case, you can challenge the right to this name with the help of your certificate of incorporation. The most important thing here is that the certificate of incorporation should be issued before the domain name registration.
Acquiring your own email domain is important if you need an email address with a unique domain name. Such an address will come in handy for mass mailing or when you want your emails to avoid getting greylisted or marked as spam.
You can create a unique email domain on various mail services for a certain fee. You can also pay for hosting and create your email domain there.
After creating an email domain, you should set it up. Mail servers usually give you some tips about this process. If they don’t, here’s what you should do: set up MX, SPF, and DKIM records and add users.