Ivan Ilin, a co-founder of EmailSoldiers, noted that Apple is a company that can change people's patterns of behavior. For instance, when Apple started promoting the concept of users controlling their data used by marketers, people latched onto the idea. According to
9to5mac.com, in the fourth quarter of 2021, iPhone market share may grow to 23%. Apple has become an integral part of people's lives, and the company's data privacy principles have certainly influenced its popularity.