Lead capture usually employs several platforms and different kinds of software. That's why integrations are essential for practically any lead capture strategy.
Here's a classic lead capture campaign we create for our clients:
- we create a pop up that helps gather the leads' personal data on the website;
- we set the analytics system to track user behavior on the website;
- we set up the CRM software to store the leads' data, making it possible to analyze them.
If one doesn't integrate the lead capture page, the analytics platform, and the CRM software, one can lose a huge amount of data. Also, always check lead capture forms at the very beginning of the lead capture campaign: how they work, what they show after the lead fills them out, and whether the data gets into the CRM platform.