Don't be shy to peek at your rivals' ideas. Remember the quote
about good and great artists? Here is the best place for it. I also recommend you divide the questions by subjects at this step while you're getting ready for an interview: it'll help you not to get lost among them. Yes, you may ask me, how is that even possible to get lost in 14 questions? Trust me, it is possible. During an interview, you might feel ill at ease, and a structured list of questions will help you get your thoughts together.