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Whitepaper

Marketing Performance Report Template for B2B

Whitepaper
Marketing Performance Report Template for B2B
A marketing performance report is a powerful tool that helps marketers increase the effectiveness of their campaigns, analyze their performance, and keep all the data in order.
We'd like to share the marketing report template (including an email marketing report template) that we use at EmailSoldiers. It's a Google sheet that has several pages dedicated to various directions of marketing work:

  • blog rates: articles views, people subscribed after certain posts, organic traffic;
  • email campaign metrics with blog updates (email marketing report template): database growth, open & click rates;
  • Facebook page rates: subscribers growth, daily reach, viral reach, post impressions;
  • Facebook advertising campaigns report;
  • organic traffic changes report.
You will have to fill in some data into the pages manually, and other data will be calculated automatically with the help of formulas.
Every report page has instructions on how to fill it out and where to get data from. Generally, you can get all the needed data from Google Analytics, Facebook Page Admin Panel, and Facebook Ads Manager reports. One report requires statistics on the search results: for this, you'll need a special tool, for example, Ahrefs. If there is no opportunity to fill this data in, you can just skip this step for now.
To work with this marketing template, you'll only need elementary skills of working with sheets and access to data.
This marketing report template may become a great start for you to build your own performance report. When you start filling out the sheets, you will probably better understand what numbers are important in your case and will be able to transform our report into your own.
Nadezhda Pominova
Chief Marketer
Nadezhda Pominova
Chief Marketer