We've gathered a marketing template (including an email marketing report template), which we use ourselves, in a Google sheet. It has several pages dedicated to various directions of marketing work:
- blog rates: articles views, people subscribed after certain posts, organic traffic;
- email campaign metrics with blog updates (email marketing report template): database growth, open rate, clicks;
- Facebook page rates: subscribers growth, daily reach, viral reach, post impressions;
- Facebook advertising campaigns report;
- organic traffic changes report.