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Whitepaper

Email Marketing Metrics and KPIs: How to Track and Find Growth Points

Whitepaper
Email Marketing Metrics and KPIs: How to Track and Find Growth Points
Marketers from EmailSoldiers Inc. have created a PDF file with all the essential email marketing metrics & KPIs. You can get this free whitepaper at the bottom of this page.

Our PDF file will help you understand how to track and use the following metrics and KPIs:

Email Metrics:

  • open rate;
  • click rate;
  • unsubscribe rate;
  • complaints rate;
  • unique clicks-to-orders conversion.

Audience Metrics:

  • confirmed contacts rate;
  • subscribers' engagement;
  • retention rate;
  • reasons for unsubscription.

Conversion Rates:

  • average purchase value;
  • promo and triggered campaigns revenue;
  • campaign profitability;
  • best converting offers in emails.

You Will Learn:

  • how to measure email metrics and KPIs;
  • how to understand whether your email KPIs need to be improved;
  • how to use email marketing metrics to improve your results.

The Creators of the Marketing Metrics PDF

Maria Terentyeva
Lead Project Manager
Sergey Lobanov
Digital Marketer
Nadezhda Pominova
Chief Marketer
Daria Petrukhina
Designer
Maria Terentyeva
Lead Project Manager
Sergey Lobanov
Digital Marketer
Nadezhda Pominova
Chief Marketer
Daria Petrukhina
Designer